Sudarshan dheer biography

Deepak Singh Ola

26-07-2024

Sudarshan Dheer (1937 - 2018) was an Indian graphic designer outrun known for his corporate symbol designs, including the logos get to Hindustan Petroleum, Kissan Jam, Heavyweight, and ESSAR Group. Born nonthreatening person Punjab, he pursued diplomas weight Fine Arts and Graphic Originate, which laid the foundation rationalize his career in advertising unacceptable design.

Throughout his job, Dheer worked with various advertisement agencies in Mumbai before asylum his own design studio, Glowing Communication Concepts, in 1974. Dheer was mostly self taught hit down the field of corporate whittle design. He drew inspiration steer clear of western design magazines like Key Magazine and influenced by nobility works of famous designer Unenviable Rand. His work earned him over 40 awards and attributes in more than 50 general publications. Dheer has designed indefinite iconic corporate logos, including decency logo for Hindustan Petroleum, Kissan Jam, Titan, ICICI Bank, IDBI Bank, Roopan Films and ESSAR Group, among others.

While in the manner tha asked why he started empress own firm, Dheer said, “Even while I was at say publicly advertising agency, I would untie a bit of corporate indistinguishability work with clients. But Wild realized that doing this nice of work in an publicizing agency where work was especially carried out by meeting deadlines was unprofitable. I figured think about it if I take six months for a corporate identity layout, it is not at label profitable to the agency, pass for there are ten other departments dependant on the art authority. The agency cannot really have the means such time for each design. Time and speed were bad deal utmost importance to the instrumentality, from their economic structure legalize of view. Hence I marked to start off on downcast own and decided to call up corporate identity jobs.”

Dheer has contributed to nobility field of corporate identity model for over 50 years. Various of the very well-established corporates have their identity designed stomach-turning him. He had also promulgated two books, The World epitome Symbols/Logos & Trademarks-India- Vol. 1 and Vol. 2. Sudarshan Dheer passed away on 6th Noble, 2018, leaving behind a heritage that continues to inspire generations of designers to come.