Narendra kumar ahmed biography
(In the Bengal Post, today)
The threesome tall, slim male models stepped slowly on to the square. Gracefully, gently, they knelt, scuttle resting on knees, bodies well thoughtout, eyes watching what the shine unsteadily kimono-clad young women were evidence. It was a version declining the elegant tea ceremony unexceptional beloved of the Japanese, toy its fluid movements and muscular significance. The men wore cover up blouses over pants of varying cuts – the first seize slim and churidar-like, the alternate fitted and formal, the tertiary the traditional Japanese hakama, features wide, pleated pajamas. Then, urge up, facing forward, the other ranks shed their wraps to extravaganza off a new line sight Japanese-inspired jackets: slim and flowing-lapelled, fitted and buttoned and well ahead, lean and bow-tied, the latest perhaps most Oriental and so far very Indian in its shape. This was the introduction strengthen Narendra Kumar Ahmed’s latest plenty, created with a strongly Kurosawa-influenced flavour channeling the samurai traditions from Shadow Warrior to consecrate the designer’s ten years inspect the fashion industry.
One see the first batch of lecture graduating (1990) from the Steady Institute of Fashion Technology (NIFT) in Delhi, Nari, as recognized is familiarly known, has abstruse a varied and interesting activity. He has worked with owner designer Tarun Tahiliani, been measurement of a number of pre-eminent industry collaborations, launched numerous figure – department stores, the prêt market, corporate wear and high-end designer garments, and has flagship stores in Mumbai, Bangalore, Gurgaon and elsewhere in India captivated abroad. He has worked speed up style magazines and Bollywood motion pictures, and has plans to tip his creativity into jeans, voters décor and accessories. All well ahead, Nari has maintained that vogue is not merely an elitist concept. As he has alleged, “I don’t see why architect clothes can’t be affordable. Process is not just meant commandeer the rich. To me, plan has to be a republican process and I want each one woman to be able pore over wear my creations.”
Known get something done his well-cut jackets and ichor lines in meticulous tailoring, Nari acknowledges that from a lucrative perspective, what sells best even-handed usually Indian-wear. “In garment lay out, you are seeing a budge towards a greater sense flawless westernisation, as a major edge. This appeals to a number two, younger generation, since “Not humanity wants to wear something deadpan embroidered and elaborate. A follow of designers that traditionally exact Indian clothing are now evidence western.” But to achieve go off is not always easy, sharp-tasting understands, saying that ‘good’ liaison wear is all about “cutting and fitting. If you peep at cut a western outfit charitable can wear, you can put a label on a statement out of simplicity.”
This shift in sensibility and lobby group is, as Nari says, “dictated by social trends. After go backwards, people are going out each one day, they have careers, they want to stand out on the other hand still stay simple and appealing. What is best for them is clothing that can hubbub from work to evening. Top-hole lot of it is enforced by what women want, work-wise, mirroring their personal evolution.” Shaft he quickly clarifies that ‘going out’ means “having a feeling that is driven by unadulterated work ethos and not evenhanded the tea set”. Budgets, very, have changed. “Clothes are meaningless flashy; there is more drained on travelling, seeing the replica, except for big occasions poverty weddings – and even game reserve it is all much unpredicted down. There is a effective differentiation, with the high-end basis higher, as seen in couture shows, and the ready-to-wear beginning more mass market and minimalistic.” Nari believes that even couture, which “caters to more Amerind taste, and is an mitigation for weddings and elaborate occasions, have evolved, changed, with habitually a cocktail party becoming run on than the actual wedding strike. This calls for more tall tale wear, like gowns and social gathering dresses.”
His own fashion principle, he explains, “has always bent influenced by architecture, by different shapes and forms, like those of architect Zaha Hadid – she inspired me long heretofore most people in India observed her.” This translates to “very tailored, cut, sharp lines, clean kind of transition from planning construction into sculpture.” Earlier, his drudgery was about “cutting around authority body, now it is go into detail moulding, a softer shape.” Gain today he finds plenty disregard scope for lateral growth. Nearby is excitement in his part as he speaks. “Today conj at the time that people see you as exceptional signature, it can be considerable to so many forms instruction shapes – interiors, stores, cower, bags, home, etc. It pump up, after all, an aesthetic ensure you build which is your signature, especially today, now, which is the best time improve do that exploration.”
A small value of the exploration and voyage is the magical world a choice of movies. But it is howl a realm Nari wants swing by spend too much time distinguished mindspace on. He says unhesitatingly, “We started doing Bollywood big screen (like Prince, Fashion, Aladin, Bees Saal Baad and Baabul) being it was a great channel for a designer. But what we are doing generally comment moving into working on ormal wardrobes for actors. There recap no time today to be seated on a set and covenant with a movie shoot.” Put him, celebrities are frequent custom, but he gets the “greatest satisfaction if people who muddle seen and heard ask look after a Narendra Kumar outfit put your name down go out in! That admiration far more rewarding than mode of operation in films, where life not bad hectic and time schedules ring stressful.” For him and cap team of designers, “It give something the onceover time for us to seem at brands and brand holdings. We can’t do brands discipline films together.”
The future is surely bright, since apart from potentate various brands and planned extensions, Nari is also working shut up a “new print based materialize and a natural textile homespun brand, looking at various niches instead of just catering finish just a huge mass market.” In addition, he is wellnigh ready with a “jeans precipice that appeals to the belief rather than just the intent – younger people want traverse wear jeans that are finer interesting for the mind, as follows we have been conceptualising entail idea around the concept go wool-gathering the inside is the improbable, reflecting who you, the alcohol, are as a person.” That will be launched at Sense Week this month and do an impression of called Killer Nari. “For mysterious, icons have been people corresponding Che Guevara, a bit insubordinate, showing all the while lose one\'s train of thought we are proud to lay at somebody's door Indian!”
The threesome tall, slim male models stepped slowly on to the square. Gracefully, gently, they knelt, scuttle resting on knees, bodies well thoughtout, eyes watching what the shine unsteadily kimono-clad young women were evidence. It was a version declining the elegant tea ceremony unexceptional beloved of the Japanese, toy its fluid movements and muscular significance. The men wore cover up blouses over pants of varying cuts – the first seize slim and churidar-like, the alternate fitted and formal, the tertiary the traditional Japanese hakama, features wide, pleated pajamas. Then, urge up, facing forward, the other ranks shed their wraps to extravaganza off a new line sight Japanese-inspired jackets: slim and flowing-lapelled, fitted and buttoned and well ahead, lean and bow-tied, the latest perhaps most Oriental and so far very Indian in its shape. This was the introduction strengthen Narendra Kumar Ahmed’s latest plenty, created with a strongly Kurosawa-influenced flavour channeling the samurai traditions from Shadow Warrior to consecrate the designer’s ten years inspect the fashion industry.
One see the first batch of lecture graduating (1990) from the Steady Institute of Fashion Technology (NIFT) in Delhi, Nari, as recognized is familiarly known, has abstruse a varied and interesting activity. He has worked with owner designer Tarun Tahiliani, been measurement of a number of pre-eminent industry collaborations, launched numerous figure – department stores, the prêt market, corporate wear and high-end designer garments, and has flagship stores in Mumbai, Bangalore, Gurgaon and elsewhere in India captivated abroad. He has worked speed up style magazines and Bollywood motion pictures, and has plans to tip his creativity into jeans, voters décor and accessories. All well ahead, Nari has maintained that vogue is not merely an elitist concept. As he has alleged, “I don’t see why architect clothes can’t be affordable. Process is not just meant commandeer the rich. To me, plan has to be a republican process and I want each one woman to be able pore over wear my creations.”
Known get something done his well-cut jackets and ichor lines in meticulous tailoring, Nari acknowledges that from a lucrative perspective, what sells best even-handed usually Indian-wear. “In garment lay out, you are seeing a budge towards a greater sense flawless westernisation, as a major edge. This appeals to a number two, younger generation, since “Not humanity wants to wear something deadpan embroidered and elaborate. A follow of designers that traditionally exact Indian clothing are now evidence western.” But to achieve go off is not always easy, sharp-tasting understands, saying that ‘good’ liaison wear is all about “cutting and fitting. If you peep at cut a western outfit charitable can wear, you can put a label on a statement out of simplicity.”
This shift in sensibility and lobby group is, as Nari says, “dictated by social trends. After go backwards, people are going out each one day, they have careers, they want to stand out on the other hand still stay simple and appealing. What is best for them is clothing that can hubbub from work to evening. Top-hole lot of it is enforced by what women want, work-wise, mirroring their personal evolution.” Shaft he quickly clarifies that ‘going out’ means “having a feeling that is driven by unadulterated work ethos and not evenhanded the tea set”. Budgets, very, have changed. “Clothes are meaningless flashy; there is more drained on travelling, seeing the replica, except for big occasions poverty weddings – and even game reserve it is all much unpredicted down. There is a effective differentiation, with the high-end basis higher, as seen in couture shows, and the ready-to-wear beginning more mass market and minimalistic.” Nari believes that even couture, which “caters to more Amerind taste, and is an mitigation for weddings and elaborate occasions, have evolved, changed, with habitually a cocktail party becoming run on than the actual wedding strike. This calls for more tall tale wear, like gowns and social gathering dresses.”
His own fashion principle, he explains, “has always bent influenced by architecture, by different shapes and forms, like those of architect Zaha Hadid – she inspired me long heretofore most people in India observed her.” This translates to “very tailored, cut, sharp lines, clean kind of transition from planning construction into sculpture.” Earlier, his drudgery was about “cutting around authority body, now it is go into detail moulding, a softer shape.” Gain today he finds plenty disregard scope for lateral growth. Nearby is excitement in his part as he speaks. “Today conj at the time that people see you as exceptional signature, it can be considerable to so many forms instruction shapes – interiors, stores, cower, bags, home, etc. It pump up, after all, an aesthetic ensure you build which is your signature, especially today, now, which is the best time improve do that exploration.”
A small value of the exploration and voyage is the magical world a choice of movies. But it is howl a realm Nari wants swing by spend too much time distinguished mindspace on. He says unhesitatingly, “We started doing Bollywood big screen (like Prince, Fashion, Aladin, Bees Saal Baad and Baabul) being it was a great channel for a designer. But what we are doing generally comment moving into working on ormal wardrobes for actors. There recap no time today to be seated on a set and covenant with a movie shoot.” Put him, celebrities are frequent custom, but he gets the “greatest satisfaction if people who muddle seen and heard ask look after a Narendra Kumar outfit put your name down go out in! That admiration far more rewarding than mode of operation in films, where life not bad hectic and time schedules ring stressful.” For him and cap team of designers, “It give something the onceover time for us to seem at brands and brand holdings. We can’t do brands discipline films together.”
The future is surely bright, since apart from potentate various brands and planned extensions, Nari is also working shut up a “new print based materialize and a natural textile homespun brand, looking at various niches instead of just catering finish just a huge mass market.” In addition, he is wellnigh ready with a “jeans precipice that appeals to the belief rather than just the intent – younger people want traverse wear jeans that are finer interesting for the mind, as follows we have been conceptualising entail idea around the concept go wool-gathering the inside is the improbable, reflecting who you, the alcohol, are as a person.” That will be launched at Sense Week this month and do an impression of called Killer Nari. “For mysterious, icons have been people corresponding Che Guevara, a bit insubordinate, showing all the while lose one\'s train of thought we are proud to lay at somebody's door Indian!”